The Influence of Religious Factors and Islamic Knowledge on The Consumption of Halal Food Products (Study of Students At The Faculty of Economics And Business Mulawarman University)

Abstract

This research was conducted by Fita Mardiani with the title "The Influence of Religious Factors and Islamic Knowledge on the Consumption of Halal Food Products (Study on Students of the Faculty of Economics and Business, Mulawarman University)" under the guidance of Andi Martina Kamaruddin. This research aims to determine the influence of religiosity and Islamic knowledge factors on the decision to consume halal food products among students at the Faculty of Economics and Business, Mulawarman University. The method used in this research is a quantitative research method. The population in this study were students from the Faculty of Economics and Business, Mulawarman University, with a sample of 98 respondents. The data collection technique uses a questionnaire via Google form which is distributed to the WhatsApp application. Data analysis techniques were carried out using validity tests, reliability tests, ordinal logistic regression tests, overall model fit tests, goodness of fit tests, Nagelkerke r square tests, Wald tests (partial t tests). The results of this research show that the variables of religiosity and Islamic knowledge have a positive and significant effect on the decision to consume halal food products among students at the Faculty of Economics and Business, Mulawarman University.