The Influence of Advertising, Cash On Delivery (CoD) Payment System, and Free Shipping Promos on the Decision to Buy Muslim Fashion Products on Tiktok Shop (Case Study on the Community of Samarinda City)

Abstract

The internet makes it easier for business people to get information that can help their product sales activities. Therefore, business people must be able to find ways to increase their shop sales, namely by implementing various strategies, for example by making advertisements, activating the Cash On Delivery (COD) payment system, and providing free shipping promos. This research aims to understand the influence of advertising on decisions to purchase Muslim fashion products at TikTok Shop, the influence of the Cash On Delivery (COD) payment system on decisions to purchase Muslim fashion products at TikTok Shop, and the influence of free shipping promos on decisions to purchase Muslim fashion products at TikTok Shop . As well as the influence of advertising, the Cash On Delivery (COD) payment system and free shipping promotions on the decision to purchase Muslim fashion products at the TikTok Shop. The research method used is quantitative, with a sample of 96 respondents. The results of this research indicate that advertising does not significantly influence purchasing decisions. The Cash On Delivery (COD) payment system has a significant influence on purchasing decisions. Free promotions have a significant effect on purchasing decisions. And simultaneously advertising, the Cash On Delivery (COD) payment system and free shipping promotions have a significant influence on the decision to purchase Muslim fashion products at the TikTok Shop among the people of Samarinda City.